In collaboration with journalist Félix Pedneault, Guillaume Langlois created a segment for 24 heures de Québecor Média that explores the world of micro-influencers, primarily active on Instagram and TikTok. Through interviews with emerging content creators, the segment highlights the dynamics of these digital communities, their authenticity, their growing reach, and their impact on communication and marketing strategies. A clear-eyed and current look at a rapidly expanding phenomenon.